We're Featured in ShoutOut HTX! 🎉 From School Project to Movement

We're thrilled to share that Risk is Key and founder Vernell Moore Jr. were recently featured in ShoutOut HTX—and we couldn't be more excited to celebrate this milestone with our community!

How It All Started: A School Project That Changed Everything

Risk is Key wasn't born from a business plan or a startup pitch. It started as a school assignment. Vernell was tasked with studying an entrepreneur he admired, and he chose Ralph Lauren. As he dug deeper into Ralph's story, something clicked.

"The more I researched his story, the more inspired I became," Vernell explains. "Looking at his example and at the brands my classmates and I were wearing, I realized I could create a brand that could be inspirational, relatable, and fun."

That spark of inspiration led to a bigger realization: there wasn't a brand that felt genuinely connected to Gen Z and young creators—a community-focused, fun, motivational brand that truly encouraged people to be themselves.

The Vision Behind Risk is Key

Vernell spent time exploring the streetwear scene and the communities forming around different brands. What he discovered was a gap in the market. "Most brands looked cool, but none really spoke to that inner voice that says, 'Take the risk. Be authentic. Believe in your dreams." he shares.

Risk is Key was born from that insight. It's more than just clothing—it's a movement. The brand exists to remind people that the life you want is always on the other side of a risk worth taking.

Visit Shoutout HTX to read the full interview:

https://shoutouthtx.com/meet-vernell-moore-jr-risk-is-key-founder

Join the Movement

Ready to take a risk on your style? Explore our latest collections at theriskiskey.com and discover pieces that celebrate who you really are.

Pawsitive Vibes Only. 🐾

Connect with us:

• 📱 Instagram: @riskiskey

• 🐦 Twitter: @riskiskey

• 📘 Facebook: Risk is Key

• 🎥 YouTube: Risk is Key Channel

• 🎵 Spotify Podcast: Risk is Key Podcast

• 📞 Phone: +1 512-537-4631 (Mon–Fri, 8am–6pm)

Want to connect with us? Reach out at +1 512-537-4631 (Monday–Friday, 8am–6pm) or follow us on Instagram, TikTok, Twitter, and Facebook for daily inspiration and exclusive drops.