Risk is Key × @trent2happy: The Kind Mind Collection

Exclusive Mental Health Awareness Month Drop

Brand Narrative & Pitch

Introducing the Kind Mind Collection—a premium streetwear collaboration engineered in partnership with mental health advocate @trent2happy. Designed to break boundaries and start intentional conversations, this highly wearable, statement-making capsule serves as a daily anchor for self-compassion and mental resilience.

"You’ve survived 100% of your hardest days. Be kind to your mind."

Whether you’ve personally navigated the heavy weight of feeling overwhelmed, or want to carry a moving reminder of strength for those around you, this collection belongs on the streets. Built for survival, styled for maximum impact.

🚨 Drop Details: Limited-edition release exclusive to May 2026. Strictly limited production run. No restocks.

Option 2: White & Pink Edition (The High-Energy Spin)

A fresh, vibrant option packed with modern streetwear energy. Fusing high-contrast playful typography with an integrated beagle mascot graphic, this variant channels optimism, vibrant self-care culture, and an unapologetic, loud declaration of mental welfare advocacy.

• Front Graphics: "BE KIND TO YOUR MIND" (Playful aesthetic integration)

• Back Graphics: "YOU'VE SURVIVED 100% OF YOUR HARDEST DAYS" (With integrated beagle mascot artwork)

• Color Palette: Optic White, Hot Pink, Cyan Blue, Black